The first time someone asked me about my coaching rates, I felt my stomach drop. How do I explain that what I charge isn’t just about the hour we spend together? I’ve seen that look before – the wide eyes when potential clients discover prices ranging from AED 250 per hour to AED 100,000 for weekend summits. What are they paying for exactly? I used to wonder the same thing.
Here’s what I know now after years of doing this work. I didn’t become a coach to get rich. I genuinely wanted to help people succeed, to see them break through the barriers that kept them stuck. But there’s this thing that happens when you care deeply about your work – you have to figure out how to balance that desire to serve with actually running a business that pays the bills.
I learned this lesson the hard way. Through my own coaching programs and working one-on-one with clients, I kept meeting these amazing solopreneurs who were brilliant at what they did. They offered incredible services, poured their hearts into their work, but somehow couldn’t attract clients who valued their expertise enough to pay properly for it. Sound familiar? It was like looking in a mirror.
The coaching world operates differently than most industries. We don’t charge based on time alone – we charge based on the results we help create. When I work with someone for 10 weeks and they go from struggling to attract clients to having a waitlist, that transformation is worth more than the hours we spent together. This is why experienced coaches charge what they do – because their strategies actually work.
My own programs reflect this approach. I charge between 3500-8250 AED for my 10-week coaching programs, and yes, that includes everything from idea validation to implementation strategy. It’s specifically designed for stay-at-home mothers launching service-based businesses, solopreneurs who are tired of being the best-kept secret in their industry.
What I’ve discovered is that one-on-one coaching creates the most profound changes. Why? Because I’m not just giving advice – I’m sharing the exact roadmap that worked for me and the hundreds of others I’ve helped. That’s what you’re really investing in when you hire a coach.
What you actually get from a business coach
When I first started coaching, I thought I was selling sessions. I was wrong. What I was really offering was something much more valuable, though it took me a few years to understand it myself.
The breakthrough came when I realized that most of my clients didn’t need more information. They needed someone to make sure they actually did what they already knew they should do. That’s when accountability became everything for me. Over 70% of people who work with coaches see real improvements in their relationships, communication, and work performance. But here’s what the studies don’t tell you – it’s not because coaches are magic. It’s because we create systems that make it impossible for you to hide from your own commitments.
I remember working with Nicoleta, a brilliant marketing consultant who had all the right strategies but couldn’t seem to implement any of them. During our twice-weekly sessions, I watched her transform from someone who made endless excuses to someone who showed up consistently. That’s what accountability looks like in real life.
Then there’s the clarity piece. I used to think entrepreneurs lacked vision. What I discovered is that most of them have too much vision – they can see a hundred different paths but can’t choose one. My job became helping them find the right words for what they actually wanted to build. Not what they thought they should want, but what would make them come alive every morning.
Here’s what happens in my programs:
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We set goals that actually matter to you, not just what sounds impressive
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I teach you the business fundamentals that nobody talks about
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We work on the mindset stuff that keeps you stuck
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You get a roadmap with clear steps, not vague advice
The thing about coaching is that setbacks become data points instead of reasons to quit. I’ve seen clients go from devastated by a failed launch to excited about what they learned from it. That shift changes everything.
The numbers back this up. Executive coaching can deliver up to 788% return on investment. But what those studies can’t measure is how it feels to finally understand that you’re not broken – you just needed someone to help you see what you couldn’t see on your own.
For the stay-at-home mothers I work with, the value goes deeper than business strategy. They’re not just building companies – they’re rebuilding their sense of who they are beyond motherhood. That’s sacred work.
Still wondering if this is right for you? Schedule a 15-min Connection Call and let’s talk about where you’re stuck and what you really want to create.
How pricing is structured in business coaching
When I first started coaching, I had no idea how to price my services. I remember staring at my computer screen for hours, trying to figure out what I was worth. How do you put a price on transformation? It felt impossible.
Here’s what I learned about how this industry really works. Experience matters more than anything else. New coaches starting out might charge AED 367-1101 per hour, while seasoned executive coaches with proven track records can command AED 2203-3671+ hourly. I fell somewhere in between when I began – not confident enough to charge premium rates, but experienced enough to know I delivered results.
The coaching world has four main ways of structuring prices, and each one tells a different story about the coach’s approach. Hourly rates feel straightforward but can make clients nervous about the clock ticking – AED 367-3671 depending on expertise. Monthly retainers create more predictable relationships, usually AED 1835-18359, which I prefer because it allows us to focus on progress rather than time. Package deals bundle everything together, ranging from AED 3671-36719, while value-based pricing ties cost directly to results achieved.
I struggled with this decision for months. Should I charge by the hour and risk clients watching the clock? Or create packages that reflected the real transformation happening? I chose packages because I knew from my own experience that real change takes time to unfold.
One-on-one coaching costs more than group options, and for good reason. Individual sessions typically run AED 250-1000+ monthly, offering completely personalized attention. Group coaching provides community at AED 100-1000 monthly, but you’re sharing that attention with others. Both have their place, but the intimacy of one-on-one work creates deeper breakthroughs.
Where you live affects what you can charge too. Coaches in big cities like New York might charge AED 1101-2203 hourly compared to AED 734-1468 in places like Dubai. It’s not fair, but it’s reality.
My programs sit at that sweet spot where serious entrepreneurs invest seriously – 3500-8250 AED for 10 weeks of intensive work. We meet once or twice weekly for 60 to 90 minutes because breakthrough moments don’t happen on a schedule. I designed this specifically for mothers launching service businesses and solopreneurs who keep getting overlooked, because I know what it feels like to have incredible value but struggle to communicate it.
The length of coaching matters tremendously. Quick fixes might take 3-6 months, but real business transformation often needs 6-12 months. Some of my clients stay longer because they love having ongoing support. I don’t mind – watching someone build the business of their dreams never gets old.
Is business coaching worth the investment?
This question used to keep me awake at night. Not because I didn’t believe in coaching – I’d seen the results firsthand. But because I knew what it felt like to invest money you weren’t sure you had in something you weren’t sure would work. I remember staring at my bank account after paying for my first business mentor, wondering if I’d just made the biggest mistake of my life.
Here’s what I wish someone had told me then. The research shows that 86% of organizations report a positive return on their coaching investment, with some studies showing a 7x return on what they spend. But numbers don’t tell the whole story. What really matters is what happens to you during those weeks and months of working together.
I’ve watched clients go from barely making ends meet to having their first 41% revenue increase within months of starting our work together. One stay-at-home mom I worked with went from charging $25 for services she was scared to even offer to having a waitlist of clients paying her $500 per session. That’s not just about business strategy – that’s about her finally believing she was worth it.
The transformation happens in layers. Yes, 70% of people see improvements in their work performance and communication. But what they don’t measure in these studies is the moment when you stop apologizing for your prices. Or when you finally say no to clients who don’t value your work. Or when you wake up excited about your business instead of dreading another day of struggling.
84% of coaching clients achieve better work-life balance, and 80% report increased self-confidence. But here’s what those percentages really mean: you stop feeling guilty about investing in yourself. You stop second-guessing every business decision. You start showing up differently.
My own clients in the 10-week programs tell me the same thing over and over. It’s not just the twice-weekly sessions or the business fundamentals we cover. It’s having someone who believes in their vision when they can’t see it themselves. It’s the accountability that keeps them moving forward when everything feels hard.
The timing of coaching matters too. I’ve seen people try to go it alone for years, spinning their wheels, making the same mistakes over and over. When they finally invest in proper guidance, they often say they wish they’d done it sooner. Not because they needed to be fixed, but because they needed someone to show them what was possible.
Still wondering if this is right for you? Let’s talk. Schedule a 15-min Connection Call and I’ll help you figure out if coaching makes sense for where you are right now. No pressure, just an honest conversation about your business and where you want it to go.
Conclusion
I started this article talking about the shock of seeing coaching prices for the first time. Now I hope you understand what’s really behind those numbers. This isn’t about justifying high prices – it’s about showing you what actually happens when you invest in the right support.
The truth is, I’ve watched too many brilliant entrepreneurs struggle alone for years, convinced they couldn’t afford coaching. Meanwhile, they were losing money every month by not having the systems and strategies that would attract their ideal clients. The cost of staying stuck is always higher than the cost of getting help.
When I work with stay-at-home mothers launching their service-based businesses, I see the same pattern. They know they’re good at what they do. They pour their hearts into serving their clients. But they’re missing the piece that turns their expertise into a sustainable business that actually pays them what they’re worth.
My 10-week programs exist because I remember what it felt like to be in that place. I remember wondering if I’d ever figure out how to make my business work, if I’d ever stop feeling like I was just pretending to be a real entrepreneur. The strategies I teach aren’t theoretical – they’re the exact steps that got me from struggling to thriving.
You don’t have to choose between serving your clients well and running a profitable business. You can do both. But you need someone who’s been where you are and knows the way forward.
I’m grateful for every client who trusted me with their dreams, even when the investment felt scary. They taught me that the right coaching relationship changes everything. Not just your business, but how you see yourself and what you believe is possible.
If you’re ready to stop being the best-kept secret in your industry, if you’re tired of working hard but not seeing the results you deserve, then let’s talk. Schedule a 15-min Connection Call and we’ll explore what’s possible for your business.
The right support doesn’t cost you money – it makes you money. And more importantly, it gives you back the confidence to charge what you’re worth and serve the clients who truly value what you offer.
FAQs
Q1. What is the typical cost range for business coaching? Business coaching costs can vary widely, from around AED 367 to AED 3,671 per hour, depending on the coach’s experience and expertise. Monthly retainers typically range from AED 1,835 to AED 18,359, while comprehensive coaching packages can cost between AED 3,671 to AED 36,719.
Q2. What tangible benefits can I expect from investing in a business coach? Business coaching can lead to significant improvements, including an average 41% increase in revenue, enhanced work performance, better work-life balance, and increased self-confidence. Studies have shown that coaching can deliver up to a 788% return on investment for businesses.
Q3. How is business coaching typically structured? Business coaching is often structured as hourly sessions, monthly retainers, or package deals. Some coaches offer short-term engagements lasting 3-6 months, while others provide long-term programs running 6-12 months. The structure usually includes regular one-on-one or group sessions, goal setting, strategy development, and accountability checks.
Q4. Is business coaching worth the investment for small business owners? For many small business owners, coaching can be a valuable investment. With potential returns of up to 2700% for smaller businesses, coaching can provide clarity, strategic direction, and accountability. It’s particularly beneficial during business transitions or growth phases, helping entrepreneurs avoid costly mistakes and implement proven strategies.
Q5. How do I determine if a business coach is right for my specific needs? To determine if a business coach is right for you, consider their experience in your industry, their coaching approach, and the specific services they offer. Many coaches provide initial consultations to discuss your needs and goals. It’s important to choose a coach who understands your unique challenges and can provide tailored strategies for your business.
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