by Dana Elena Pascoe | Oct 7, 2025 | business
Yesterday morning, I tried to follow one of those “work-life balance” articles that promised I could “set firm boundaries” between my business and my kid. Twenty minutes later, my six-year-old needed help with a bathroom emergency. An hour...
by Dana Elena Pascoe | Sep 23, 2025 | business
Ever wondered if your entrepreneurial mindset is strong enough when you’re staring at your computer with a sleeping baby on your chest? Despite running successful businesses, many of us mothers question if we’re “real entrepreneurs” at all. I...
by Dana Elena Pascoe | Sep 23, 2025 | business
Last week I talked to three different mumpreneurs. Same story from all of them: “I have a great service, I’m good at what I do, but where are the clients?” Sound familiar? If you’re like me, you’ve probably asked yourself this question...
by Dana Elena Pascoe | Sep 22, 2025 | business
Losing a client feels like a punch to the gut. I know because I’ve been there, watching clients quietly disappear despite delivering what I thought was excellent service. Effective client retention strategies aren’t just nice-to-have tactics;...
by Dana Elena Pascoe | Sep 18, 2025 | business
Last week, my friend Sarah told me she’s been thinking about starting a virtual assistant business for three years. Three years! She has the skills, she needs the income, and she knows the virtual assistant industry is expected to reach $4 billion by 2025 [3]....
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